eBook Reading and Writing

Vickie Hinze has a list of ten ideas about promotion for writers in her bloglines blog.

Here are a couple ideas that I found interesting, especially for romance writers and eBook writers.

1.  Set a budget and stick to it.  Most authors consider 10% of their advance or 10% of their anticipated income a reasonable sum.

4.  Do promote the author.  You are spending your money to promote–and you should be spending it to promote you.  Authors sell books based on name recognition–regardless of the types of books they write.  Many authors write in several genres and most authors “reinvent” themselves three to four times in the span of a career.  Often they do so by switching genres.  Some readers follow, others don’t.  But the more familiar they are with your name, the greater the odds they will find you and have the opportunity to decide presented to them.

8.  Realistic expectations.  Have them.  Some say to expect a one in three positive response.  Personally, I consider that ratio unrealistically optimistic.  While one must see something three times to remember it is a commonly held notion, it isn’t followed by then they’ll buy your book.  They might, but they might not.    It’s impossible to totally measure the potential of marketing.  One never knows what will trigger–or has been triggered–in whomever is exposed to it.  What is certain is that if you don’t promote, then you’ve generated zero opportunities and created no new gains that you might have achieved with it.  You’ve generated no potential.

 

Be sure to check out Vickie Hinze’s blog for the rest of the list of ten ideas about promotion.